Ad – Sense …

Wanted to talk about this topic since ages … but never actually got the chance …
Anyways, now that I am totally useless with nothing better to do, wanted to take this up …

Ads … hmm …
You get all kinds of them …
And ad making is not easy …

Imagine getting your message across in less than 15 seconds … something experienced speakers cant do in hours of speech.
It is an art …

How many times have you seen an ad, and gone
“Woah … Who ever thought of that must be God Damn brilliant !”

I do all the time …

The only thing going on in India, which we can probably compare on a world level – if you really think of it, are the ad agencies …

Ofcourse, we have all these crappy, utterly disgusting ads, which make you wanna run to the sink and puke …
Like all those Fair and Lovely ads …
I really hate them !
Apart from promoting low self esteem and making women believe that no one will marry you, if you are not fair, they come up with such utter crap like the one in which a mom and her daughter keep showing 5 fingers to each other signifying that a new sachet costs only 5 bucks.
Aaaarghhh !!!
That pissing off ad ran for so long, that I swear, I could have strangled the guy who made it if I ever saw him on the streets …

And now, that they get a person like Shehnaz Hussain in the ad, who looks absolutely – horrific, their ads have reached an all new low.
I guess she looks like that due to trying out all her products on herself first …

Anyways, I dont want to talk about all these “crap, waste of air space ads” …
I want to talk about those extremely slick ones doing the rounds nowadays … which give you that big grin on your face and that “woah !” feeling …

I really, really, really love the Tata Safari Dicor ad – the one which reads “Reclaim your life”
The “I always wanted to quit on Monday mornings” line, then the guy in the suit standing alone as the sea of humanity passes him by….
The “I always wanted to ride the waves” line, and then finally the car jumping out with the musical cresendo in the background is just so brilliant !!!
These guys got everything just perfect … and I just cant get enough of it …

Come to think of it, Safari has always had very nice ads.
Remember the one with the Canoeing and the “Make your own roads” punchline ?
That was very cool for its time …

The other really good ad doing the rounds nowadays is the Bajaj Avenger – “Feel like God” ad.
That is also brilliantly done … just loved it …
The punchline comes so very nicely in the end, that you cant help grinning everytime you see that ad …

Another product, which sometime ago had excellent ads, but now they mostly suck is Pepsi.
At one particular point of time, all their ads were brilliant.
The Sumo soccer players one and then the one in which the sky diver feeds the birds some pepsi, were really good ones.
I remember skipping through channels just to catch the Sumo Wrestler ad when it was first aired.

Can’t remember it properly now, but wasn’t one of their first Indian ads – one in which Aishwarya Rai ( before she became Miss World ) asks Amir Khan for a pepsi, and he jumps around, hopping from one bus to another finally manages to get her one ?
Now, both of them have switched to Coca Cola … :p

Coca Cola, in comparison, always had bad ads …
They weren’t any smart, but always piggybacked on the star power of Amir Khan and whichever people they could hire …
Their only catchy ads were about the Amir Khan one in which he pulls out bottles of coke from the well …

The only other cool ad which comes to mind, even though it gets bugging after a while was the close up one – “Kya aap close up karte hai ?” ad.
It was so different that it had to work.

And lastly, the Pulsar stunt ad, which these 2 bikers show off on Pulsars on a bridge was too slick to be an indian ad.
Very nicely done …

One thing I would really want to do is be part of the creative team which comes up with the Safari or the Avenger or the Pulsar ads …

So, incase you have unlimited resources, and are in need of a damn good ad idea, look me up :)
I shall be happy to provide you with my creative insights …

1 Comments

  1. The agency handling that bastard of a bike comany’s ads, are doing a very good job…if only they spent that money on making their products work…and i mean non Kawasaki Tech..

    I know what u mean about bad ads…remember the one about Cyanide tasting. Which idiot thought of that!!!

    Cadbury used to have alot of nice ads, along with philips(the one with the old lady) …where did they go now?

    And yes i do not mind being hired along with you for ad agency copywriting …i already have some ready ideas….

    Reply

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