I have off late started judging businesses depending on their parking policies.
No seriously! If you see some of the extreme arm-twisting techniques and prices some of these malls use, it’s unbelievable.
Firstly, charging for parking is illegal (I think) and yet everyone does it!
But if you think about it, we Indians being the free-loaders that we are – would just abuse free parking and I know tonnes of people who regularly do it.
C’mon – haven’t you gone and parked at a mall – just to go somewhere else nearby.
So, after a lot of thought and consideration, I kinda agree being charged a nominal fee for parking my vehicle.
But at the same time, the price should be justified.
The places and policies that top my list are:
1. Crosswords (at Sohrab Hall)
They have reserved FREE parking for people visiting crosswords. All you need to do is – on your way back, get the ticket stamped which says that you were in the store.
This seems completely justified – considering the amounts they spend on reserving parking slots for their customers – the least people can do is visit the store and see what they have on offer.
2. Inox (Free parking for 30 minutes)
Inox charges 10 bucks for bikes and 20 bucks for cars – completely justified in Pune – and this also seems like the norm.
However, what I really like about them is that they have 30 minutes of free parking. (This was an hour earlier but I could live with 30 minutes)
What this does is – gives you enough time to hop into the theatre and buy some tickets or grab some lunch at McDonalds without paying the equivalent of your Mc Donalds’ meal. If I am watching a movie for a couple of hours, fine – I agree with being charged – but theatres shouldn’t charge people for coming and buying tickets!
3. Pune Central (Parking charges redeemable during purchase)
Pune Central charges you for parking – but you could exchange the ticket inside when you purchase something.
This seems kinda harsh – considering that you may not like something and still be paying just to browse around the store. (Hey! Wait a minute! Shouldn’t stores be making it more conducive for you to browse around?)
Anyways, so yeah! What Pune Central does seems pretty just to me.
Actually Dorabjees in camp does the same thing – but you need to purchase a minimum amount of things (I think 100 bucks) before they will re-imburse you for the parking. Not entirely fair – but still okay sometimes.
Now for the worst offenders!
Nothing – and I mean nothing beats paying 40 bucks for parking your car. I have noo idea what these guys do to your car. 40 frikkin bucks for parking! I could put a litre of fuel in my car for that amount and drive half way around Pune.
Totally sadistic, arm twisting tactics (and there is no public parking available near E-Square for miles!!!)
This is one of the reasons I really hate E-Square and avoid going there.
(The other being the weird seat arrangements and the crowds – but thats for another post)
2. Ishanya, Nucleas, Gold Adlabs, Lifestyle, etc. etc.
(And every other place which does not re-imburse you even on purchasing)
Ishanya and I however have a special history …
When Ishanya opened sometime ago near my house – I thought it was fabulous!
The mall was gigantic – you could get anything there, spend a good couple of hours just browsing around and even the parking was free. (and they have ample parking believe you me)
However, I was in for a rude shock one day when I drive in and am charged for parking which is not even redeemable.
The worst thing is that Ishanya is literally in the middle of no where and you have no option but to park your vehicle inside. Its like paying 20 bucks for an entry ticket to the museum!!!
Anyways, I came back and shot an email to them complaining about it.
To my surprise, the next day, I received a call from their head of operations (signing the email as President, ThinkingSpace Technologies has an effect sometimes) who assured me that they would start the redeemable policy soon and that they were charging parking because people would park their bikes there and go off someplace else.
(Yeah right! If you’re in the middle of nowhere, where do you think I’ll go?)
Anyways, its been a year and more since, and still nothing has been done.
However, I have stopped visiting Ishanya.
Result? I try and buy whatever I need from local places around my house. Ishanya being the last option.
(I dunno – I just somehow feel cheated going there)
To cut a long story short, I do empathize with businesses and their problem with free-loaders parking in places reserved for customers – but these businesses need to come up with more amicable solutions to this problem.
Charging monstorous amounts for parking is just going to hurt your business.
I love what Crosswords is doing – but I also understand its difficult to implement.
But I’m completely cool with the Pune Central approach too. (Redeem parking when you buy)
I actually have a better idea!
Redeem double the amount of parking when you buy something! (Applicable over a certain limit. For below the limit, just redeem the amount what you paid for).
Here is wishing some sense manages to creep into the heads of people making such idiotic decisions (especially the ones from E-Square) and hoping that ’09 is a brilliant and fun-filled year for everyone!