Hello and thank you for your offer to help me out.
I have tried and outlined what help I think I need to the best of my abilities – but I think but writing this down is always limiting compared to speaking on the phone or meeting in person – so happy to jump on a quick call, or catch up for coffee as well :)
A little background
So, my mother is a doctor and has her private practice. She has been practising for almost 30+ years now – so she is quite popular and has a number of patients coming to her clinic. Sometimes, when she needs to take a holiday or is unwell, we generally put a notice up front on her clinic (on the door) – but this is not ideal as people have to be physically present to see the message.
Folks who have taken a day off or have traveled a distance to see her – end up wasting their time.
She does not give her personal number to her patients because otherwise she would always be on the phone.
She is a GP – so emergencies are always rare.
After quite sometime of mulling over the issues, we came up with a simple solution.
An automated IVR system for her clinic – which when called does two things:
- Informs the patient whether the doctor is currently in. If so, till when will she be available
- If the doctor is not in, it informs them when she will be in — next.
It is quite low-tech and something that even uneducated folks can do. No app to download, no data required.
Simply call a number.
You can try this out for yourself by calling: 020-67082570
This service is currently offered in English and Hindi (Marathi coming soon).
A lot of her patients will be english speaking – but I also wanted to reach out to those who speak Marathi only (she has a few of them).
What I need help with
To propagate this number, I designed the following sign that we put on her door and inside the clinic at prominent locations.
I basically need help on this sign.
Looking for ideas and suggestions on how I could make this sign:
- Clearer without sounding patronizing
- Include messaging in hindi as well some place
- Drive more users to save the phone number and use the service
Looking for other less intrusive ideas as well to get people to save the phone number and call next time before coming (keep pamphlets somewhere in the clinic maybe?).
Currently, we are getting some people calling the service – we have been live for a few weeks, but I wanted to know what we could do to optimize the messaging.
How it looks on the door.